About the beginning
BelgrADe Festival was founded in 2004, under patronage of His Royal Highness Prince Aleksandar II Karadjordjevic, as a festival of new ideas in art, advertising and design.
The founder of BelgrADe Festival is Mr. Dragan Sakan.
BelgrADe Festival is organized by the non-profit fondation Council for New Thinking, founded by Mr. Dragan Sakan. Honorary President of the Council is Prof. Dr. Edward de Bono.
About the future
At the initiative of the Art Directors Club of Europe, this year at the association's presidents meeting, BelgrADe Festival has become the official regional festival of the Art Directors Club Balkans.
